Digital Marketing New Zealand

Home of free practical digital marketing guidance and resources for New Zealand. The latest news, tips, guides and content for beginners through to seasoned digital marketers.

The importance of A/B split testing your website

For seasoned digital marketers A/B testing or split testing your web pages is nothing new. It’s been around for years and it’s a really...
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The ultimate digital marketing glossary

If you’re new to digital marketing – or even if you’re not – you may find the huge array of technical jargon and acronyms...
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What is Digital Marketing?

Digital marketing refers to the promotion of products or brands via digital channels, these typically are; search engines, email marketing, websites and social media. ...
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5 Facebook advertising tips for beginners

Social media advertising has undoubtedly been on the rise over the past few years. Facebook advertising in particular has been at the forefront of...
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Top 3 SEO mistakes marketers are making in 2017

In Search Engine Optimisation (SEO), the term ‘Black Hat’ refers to the use of unethical SEO strategies which are used by digital marketers to...
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5 great infographics and their content benefits

Everyone has seen infographics (or information graphics) floating around the web. Either on a company’s website or more likely on Social Media. They often...
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Email subject lines 8 best practice tips

Here’s a really simple tip that can make a huge difference to your email marketing. Get your email subject lines right first. I have been...
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Digital Marketing Podcasts – 3 Of The Best

I have to admit that having read a fair few digital marketing books in my time I always struggle for some degree of motivation...
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Homepage sliders & carousels – conversion killers?

Homepage slider, carousel, rotating banners, call them what you like. There is one thing that is consistent about websites that still make use of...
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Optimising your website user experience with Hotjar

At NZ Digital Marketing we love analytics and conversion tools and we particularly love Hotjar. We’ve had some fantastic results using it in some...