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Conversion Rate Optimisation

What is conversion rate optimisation? In digital marketing, conversion rate optimisation (CRO) is a systematic strategy which is implemented by digital marketers to increase traffic or visitors to a website that then take a specific desired action on a web page. Examples of this are newsletter signups, purchases of products/services or web forms completed.

The importance of A/B split testing your website

For seasoned digital marketers A/B testing or split testing your web pages is nothing new. It’s been around for years and it’s a really...

Homepage sliders & carousels – conversion killers?

Homepage slider, carousel, rotating banners, call them what you like. There is one thing that is consistent about websites that still make use of...

Optimising your website user experience with Hotjar

At NZ Digital Marketing we love analytics and conversion tools and we particularly love Hotjar. We’ve had some fantastic results using it in some...

Generating leads with targeted PPC landing pages

A few years ago I was working for a global healthcare company and we were delivering some pretty outstanding results. We were number one...

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