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Digital Analytics

What is Digital Analytics? Digital Analytics enable businesses or website owners to understand how a website is being navigated to and how users are interacting with it. This data can be used to help make decisions about your website including; user experience optimisation, content strategy, social media impact and marketing budget apportioning. Packages such as Google Analytics collect data including; web traffic, user behaviour and conversion data and visualises it for ease of analysis and interpretation.

The importance of A/B split testing your website

For seasoned digital marketers A/B testing or split testing your web pages is nothing new. It’s been around for years and it’s a really...

Optimising your website user experience with Hotjar

At NZ Digital Marketing we love analytics and conversion tools and we particularly love Hotjar. We’ve had some fantastic results using it in some...

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