Digital Marketing news, guides, articles and blogs for the New Zealand digital community
Category: Digital Analytics
What is Digital Analytics? Digital Analytics enable businesses or website owners to understand how a website is being navigated to and how users are interacting with it. This data can be used to help make decisions about your website including; user experience optimisation, content strategy, social media impact and marketing budget apportioning. Packages such as Google Analytics collect data including; web traffic, user behaviour and conversion data and visualises it for ease of analysis and interpretation.