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Email Marketing

What is Email Marketing? Email marketing is a means of communicating marketing messages to an audience through electronic mail. The term usually refers to sending emails with the intention of generating sales, trust and brand engagement or loyalty. Email marketing can be seen as a cost effective advanced digital form of traditional direct mail marketing.

Email subject lines 8 best practice tips

Here’s a really simple tip that can make a huge difference to your email marketing. Get your email subject lines right first. I have been...

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