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SEO and Search Engine Marketing

What is SEO? Search Engine Optimisation (SEO) is the process of generating traffic from the 'free' or 'organic' search results page of a search engine such as Google or Bing. Marketers use SEO techniques to gain high ranks with the intention of driving higher traffic. Search Engine Marketing (SEM) is the process of generating website traffic from the search results page of a search engine such as Google or Bing by purchasing advertising. Purchasing advertising space increases the visibility of a website on a search engine irrespective of your organic rank.

Top 3 SEO mistakes marketers are making in 2017

In Search Engine Optimisation (SEO), the term ‘Black Hat’ refers to the use of unethical SEO strategies which are used by digital marketers to...

5 great infographics and their content benefits

Everyone has seen infographics (or information graphics) floating around the web. Either on a company’s website or more likely on Social Media. They often...

Generating leads with targeted PPC landing pages

A few years ago I was working for a global healthcare company and we were delivering some pretty outstanding results. We were number one...

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